Where do you start with a digital installation?
From the space, the audience, the objective and the content. Only then do we define hardware, interface, format and level of interaction.
Do you need specific hardware?
It depends on the project: monitors, touchwalls, totems, large screens, tablets or solutions the client already owns. Hardware is chosen on the basis of the experience.
Can you collect contacts?
Yes, if that is part of the plan. We can integrate forms, QR codes, CTAs or CRM connections to turn the interaction into leads or follow-up.
Does the content have to be new?
Not always. We can reuse existing images, video, 3D and copy where they fit, or work out what needs producing to make the experience stronger.
Is it useful after the event too?
Yes. Content and interfaces can be adapted for the website, a showroom, social media, presentations or future events.
How do you avoid the “screen on and nothing else” effect?
With clear direction: message, path, interaction, visual rhythm, CTAs and content designed for the physical context.
