What is the difference between brand identity and corporate identity?
Brand identity defines the visual and perceptual system of the brand. Corporate identity carries that system into company materials: documents, presentations, proposals, emails, brochures and operational applications.
Is it needed if we already have a logo?
Yes. Often the logo exists, but templates, guidelines and consistent materials are missing. Corporate identity makes the brand usable every day.
Can you redo presentations and commercial proposals?
Yes. We can create sales decks, proposal templates, product sheets, company presentations and materials for trade fairs or sales meetings.
How much do photos and video matter?
A great deal. Real visual materials make communication more concrete and set products, services, people and company environments apart.
Will the team be able to update the materials?
Yes, where this is part of the brief. We can create practical templates and guidelines so the team can produce consistent content.
Can it be linked to a website rebuild?
Yes. Corporate identity and website often go together: the website defines your digital presence, and coordinated materials make sales and communication consistent.