APIs and integrations · connected systems

APIs and integrations that make website, CRM, e-commerce, apps and management software talk to each other.

Most inefficiencies appear when systems do not talk to each other: leads copied by hand, orders exported, duplicated data, incomplete reports, lost notifications. Web’nGO designs integrations that create continuity between tools, data and processes, so information is entered once and arrives where it is actually needed.

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What it includes

Analysis of existing systems, available APIs, data, flows and weak points
Integrations between website, landing pages, forms, CRM, ERP, management software and e-commerce
Custom APIs, webhooks, synchronisations, import/export and middleware
Automations for leads, orders, customers, documents, notifications and reports
Dashboards, logs, error monitoring, retries and data quality checks
Security, authentication, permissions, keys, tokens and access management
Technical documentation, maintenance and ongoing development of integrations

When you really need it

When your business tools generate useful data but keep it disconnected: a website that does not feed the CRM, an e-commerce not linked to the management software, manual reports, apps without an integrated backend, processes that depend on exports, or teams losing hours reconciling information.

Budget and feasibility

First we define scope, priorities and responsibilities.

Every service is assessed on goals, complexity, content, integrations, urgency and the level of support required. After an initial review we propose a sustainable route proportionate to the value you expect.

Availability by area

We work with companies across Europe and the United States.

Web’nGO works remotely and on site with clients in Europe and the United States looking for a single digital partner for strategy, design, development, marketing, AI and infrastructure.

MilanTrevisoVeniceEuropeUnited States

Ecosystems and platforms

Integrations with the main brands and tools companies already use.

Salesforce, SAP, Microsoft, HubSpot, Shopify and other ecosystems can join an integrated flow when APIs, connectors or technical access allow it. Brands are named as examples of integrable platforms, with no affiliation.

SalesforceCRM · Sales Cloud

SAPERP · Business data

Microsoft Dynamics 365CRM · ERP

HubSpotCRM · Marketing

ShopifyE-commerce

WooCommerceWordPress commerce

WordPressCMS · content

Google WorkspaceEmail · files · users

Microsoft 365Office · Teams

StripePayments

PayPalPayments

MailchimpNewsletter

BrevoEmail marketing

ZapierAutomation

MakeWorkflow

MetaLeads · Ads

Google AdsConversions

AWS / AzureCloud · APIs

From silos to a single data flow

A good integration makes the movement of data invisible.

The user fills in a form, buys, asks, books or updates. The system records, validates, notifies, synchronises and makes the data available where it is needed, with logs and checks that show when something has gone wrong.

Web’nGO API integration dashboard with CRM, ERP, e-commerce, apps, webhooks and data synchronisation

01Data map

We define which information has to move, where, when, in which format and under which rules.

02Secure connections

APIs, webhooks, tokens and permissions are designed with attention to access, errors and accountability.

03Automations

Leads, orders, tickets, reports and notifications can trigger without repetitive manual steps.

04Monitoring

Logs, alerts and retries help you see when an integration fails or produces unexpected data.

Method

First understand the flow, then connect the system.

Not every integration is worth the effort. We assess impact, frequency, error risk, API availability, security and future maintenance.

Leads and CRM

Forms, landing pages and chatbots can create pre-qualified leads inside the CRM, complete with source and requested service.

E-commerce and management software

Orders, customers, products, stock and invoices can talk to each other wherever it is technically possible.

Dashboards and reports

Data from several sources can feed operational views and KPIs without manual collection.

Useful FAQs

Common questions about APIs and integrations.

Answers to help you decide when to connect systems and how to avoid fragile integrations.

Can every piece of software be integrated?

Not always. It depends on APIs, exports, access, documentation and the limits set by the supplier. We carry out a technical check first.

What is the difference between an API and automation?

An API is a structured way of making systems talk to each other. Automation uses APIs or other methods to run actions based on events or rules.

How do you prevent data errors?

With validation, logs, retries, alerts, clear field mapping, checks on the data itself and proper error handling.

Can the website be connected to the CRM?

Yes, and it is often one of the most useful first jobs: forms and landing pages can send data, source, requested service and a summary straight into the CRM.

Do integrations need maintenance?

Yes. APIs and systems change: tokens, fields, versions, limits and rules all evolve. Monitoring and maintenance are part of the work.

Can we start with a single integration?

Yes. It usually pays to start with the most repetitive or most expensive flow, measure the benefit, then extend.

Explore the path closest to your goal.

Each page answers a different intent, so you find the right answer straight away and we can qualify your project better.

Want tools that work together instead of side by side?

We review systems, data, APIs, access and processes. Then we define the most valuable integration to build first.

Let’s talk See our work

Tell us about your project

Tell us what your digital presence needs to grow.

Whether you need to improve this service area, launch a project or work out where to start, the first step is understanding goals, constraints and opportunities.

No-obligation enquiryAn initial review focused on your goalsA clear answer on the best route forward