Content management system
Exhibitions, artists, works, catalogues and fairs, all linked to one another: you publish an exhibition and connect the artists and the works, without touching the code.
Portfolio · Culture / CMS / E-commerce
OltreArte — a contemporary gallery that runs itself
OltreArte Galleria Contemporanea (OAGC) is a contemporary art gallery with a busy exhibition calendar: shows, institutional venues, fairs, catalogues. Web’nGO rebuilt the website around a content management system built for the way a gallery works.
Bespoke CMSexhibitions · artists · works
E-commerceworks in the catalogue
IT / ENtwo languages
Exhibitions and cataloguesmanaged in-house
Art platformscontent and data
The project
A website that looks after the works the way the gallery does in the room.
The previous website told the story of the gallery, but every update went through the supplier: a new exhibition, a work record, a catalogue — each one meant a technical request.
We rebuilt everything around a content management system that follows the way the gallery actually works: every exhibition, every artist and every work has its own record, linked to the others.
The exhibition calendar
Its own shows, institutional venues, fairs, catalogues and a body of artists and works that grows every season.
What the collector needs
For a gallery the website is not a catalogue, it is the tool a collector uses to decide whether to trust you.
The work
Four blocks of work, one single system.
The project was not a visual restyling: it was the construction of an editorial and commercial infrastructure that supports a growing exhibition calendar.
Online sale of artworks
Work records with images, technical details, availability and a purchase or enquiry flow, integrated with the gallery catalogue.
IT/EN bilingual version
An international version for collectors, curators and fairs: content managed once and published in two languages.
Records linked together
Every work is a record with images, details and availability status; every exhibition is a container with dates, venue, curator, press release and linked works; every artist has a profile with biography, exhibitions and publications.
Why it matters
A gallery sells authority: the website has to produce it.
When exhibitions, works and catalogues are managed in-house, the story stays alive: a show that has just opened is online the same day, a sold work changes status straight away, a press review becomes part of the artist’s journey. The gallery stops chasing the website and starts using it.
Independence
The gallery team publishes exhibitions, works and catalogues on its own, with the layout guaranteed.
Continuity
The exhibition story grows every season without accumulating technical debt.
International
Content in two languages for collectors and curators outside Italy.
Art platforms
Content structure and data designed to work with the channels where collectors look.
The project in pictures
Images from the project.
Open
OpenOpen
Click an image to open it full screen — use the arrow keys to browse.
Do you have a body of content that needs to be manageable?
Exhibitions, works, catalogues, products, references: if updating them today takes a supplier, there is a system that gives you back your independence.
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